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OI Shampoo

77,1% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

Vegan friendly

This product does not contain any ingredients of animal origin.

OI Shampoo Gentle daily shampoo for radiant, shiny, velvety-soft hair

Name: OI Shampoo
Brand: davines
SKU: 76004UCL
Price: 21.00 CAD
Availability: InStock
Rating: 4.7 (104 reviews)

A creamy, luxurious daily shampoo designed to transform everyday haircare into a moment of pure indulgence- leaving hair irresistibly soft, and shiny. Infused with nourishing Roucou oil— a precious extract from the Amazonian Achiote plant, known for its high concentration of antioxidants, beta-carotene, and vitamin A , which help reduce damage from external aggressors and treatments, contributing to a silky hair effect.

Ideal for any hair type, especially frizzy, damaged, or even healthy hair in need of extra care, the soft, velvety lather gently cleanses while delivering intense hydration and boosting natural shine. The rich, detangling texture leaves strands silky, manageable, and visibly full-bodied, with a strong cosmetic effect that can be felt from the very first use.

Each wash leaves hair delicately scented with a warm, lasting fragrance—for an aromatic experience that lingers.

Hair feels pampered, radiant, and deeply loved—soft, shiny, and ready to shine.

COD. 76006UCL

77,1% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

Vegan friendly

This product does not contain any ingredients of animal origin.

$21.00

($0.23/ml)

Size

280 ml

500 ml

90 ml

Free Shipping on order $75+

Free samples with every order.

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Shine

Hydrating

Softness

Immediate enhanced shine and softness.
Deep hydration and nourishment.
Detangling action.
Strong cosmetic effect from the first use.
A delicate, sensory cleansing.
Long-lasting aromatic scent with notes of thyme, pine, musk, and amber.

ABOUT THE PRODUCT
The ideal shampoo for all hair types, OI Shampoo is infused with nourishing, carotenoid-rich Roucou oil. Our hair softening shampoo has a milky-smooth texture, leaving hair satin-soft, shiny and hydrated - with a long lasting perfume and immediate cosmetic effect.

AQUA / WATER / EAU, SODIUM LAUROYL METHYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, SODIUM METHYL 2-SULFOLAURATE, PANTHENOL, PARFUM / FRAGRANCE, SODIUM METHYL ISETHIONATE, BENZYL ALCOHOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, LAURIC ACID, PPG-26-BUTETH-26, COCO-GLUCOSIDE, PHENETHYL BENZOATE, GLYCERYL OLEATE, PEG-40 HYDROGENATED CASTOR OIL, SODIUM BENZOATE, GLYCOL DISTEARATE, CITRIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, SODIUM HYDROXIDE, SODIUM LAURATE, AMODIMETHICONE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 ALKETH-7, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCERYL STEARATE, GLYCERIN, LAURETH-9, TRIDECETH-12, BIXA ORELLANA SEED EXTRACT, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT, GERANIOL.

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

Glossary

12 M

WARNINGS

KEEP OUT OF REACH OF CHILDREN. IN CASE OF ACCIDENTAL INGESTION, CALL A POISON CONTROL CENTRE OR DOCTOR IMMEDIATELY AND ADVISE THEM THIS PRODUCT CONTAINS EUCALYPTUS OIL.

Avoid contact with the eyes

How to get radiant, shiny, velvety-soft hair with OI Shampoo?

Apply this moisturizing shampoo to wet hair and gently massage focusing on scalp.
Continue by distributing the product over the lengths, down to the ends.
Rinse out thoroughly.
Repeat if needed.

After shampooing, pair with OI Conditioner or OI Butter for enhanced shine and immediate, nourishing care. For extra frizz-control and heat protection action try OI All in One Milk leave-on.

Indulge in a luxurious, sensorial experience—hair feels pampered, radiant, and irresistibly soft with luminous shine.

watch the video

Complete your routine

Ingredient Highlight

Roucou oil is extracted from the seeds of Achiote, a plant native to the Amazon. Roucou oil offers remarkable benefits for hair: it has a high content of carotenoids, vitamin A and selenium, with protective and antioxidant properties which help reduce damage from external aggressors and treatments, contributing to a silky hair effect on all hair types, including damaged hair.

Touch and Feel

Texture: A creamy texture unveiling a luxurious silky lather
Fragrance: Aromatic with hints of thyme and pine, sweet and floral, warm with musk and amber.

Application Tips

Transform your haircare wash routine into a moment of indulgence for irresistibly soft, shiny hair — apply OI Shampoo to wet hair, massage into the scalp, then work through lengths. Rinse, repeat if needed. Follow with OI Conditioner for intense hydration and a silky finish.

FAQ

Yes! OI Shampoo is formulated with an accurate calibration of mild surfactants making it safe for use on dyed or bleached hair. The nourishing ingredients will help to add shine and moisture to any type of hair bringing benefits to color treated and bleached hair.

Yes! OI Shampoo is a great option for those who struggle with frizzy hair. With hydrating and nourishing ingredients like Roucou oil, OI Shampoo helps to reduce frizz by nourishing and softening strands. Roucou oil is rich in beta-carotene and antioxidants, two ingredients that help to strengthen, nourish, and protect your hair. For optimal results, follow shampooing with our OI Anti-Frizz Oil.

OI Shampoo is a versatile shampoo that works well for all hair types, including coarse or curly. This shampoo is formulated to gently cleanse the hair, add shine, and soften. With antioxidant ingredients, it also helps to protect the hair. It is specifically formulated to tame frizz without weightiness so you can maintain your natural texture. If you’re seeking a shampoo specifically designed for curls, try our LOVE curl shampoo

OI Shampoo has antioxidant properties and is formulated with an accurate calibration of mild surfactants. The formulation is intentionally designed with ingredients that can nourish and protect any hair type.

OI Shampoo does contain fragrance. It has an aromatic sweet and floral scent that will make your hair feel clean for days following your shampooing.

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We have neutralized our direct emissions since 2018

Nous avons neutralisé nos émissions directes depuis 2018

We are part of the B Corp community since 2016

Nous faisons partie de la communauté B Corp depuis 2016

Made In Italy

Read all the reviews

Fran H.

All good

valerie w.

Have been using this for years great for my hair From canada bc

Sarah paola S.

Is the best shampoo I’ve ever had.

Vanessa P.

Love the product

Lorrie W.

Deborah C.

Love the way my hair feels after using this shampoo and the scent is heavenly

Laurianne M.

Its amazing for the hair! And smell good !!♡♡

Sandra F.

best product ever

julie a.

Love the shampoo. Bouncy, soft and shiny hair

Liliia K.

I used for 3 years this shampoo and happy. It’s so good for my dry head skin.

Jahnavi A.

Made hair very limp, extreme fragrance.

Debbie D.

I have been using the Davines products for the last three years ..love all of them

Anupama B.

Just love it

Jane M.

I had a hard time ordering this product in Canada. Although I signed up for Aldine of the Fred samples and a small sample of this shampoo the site wouldn’t let me. Disappointed that no free samples came. No problem on previous orders.

Carole P.

My favorite shampoo. My hair type is normal and fine. No oily residue.

Maria J.

My hair feels luxurious when using this. Will never be without!

Monica B.

Great stuff

Manal A.

Very goood

Brenda C.

Absolutely love this shampoo. Luxurious with beautiful fragrance. Leaves hair beautiful and shiny

Olha K.

Perfect!! I’m using it almost one year

Nour N.

Its great. Love the smell ! I use it as my second shampooing in the shower cuz its expensive

Marlene B.

This was a gift but I also got myself a sample. The product smells divine and leaves have soft and manageable.

bernadette b.

Overall, the best product I’ve ever use. It’s been 10 years using this product. I stopped using for six months but wasn’t able to find anything to match … it’s my product , amazing love it !!

Caroline F.

My package got stolen during delivery and Amy from Davines was very helpful. Thank you so much

Deborah C.

Beautiful product - the fragrance is out of this world.

Carole K.

I have used this product for a few years and I have to say it’s my favourite. I like to try other products but I always go back to this one. It suits my hair perfectly, love the scent and how it leaves my hair so soft. Highly recommend. Carole Kallies Qualicum Beach, British Columbia

Renate A.

I am using both the shampoo and conditioner for years, on and off, but always return to them

Milana M.

Love the smell and feel of my hair!

Anita J.

Been using it for years now. It's the best

Angelina P.

I love it, told my hairdresser,my hair feels soft and great with each wash! I recommended it to my hairdresser. <3

Susan F.

My only shampoo for my fine, curly hair!!

MS S.

Does exactly what is says it should! I have really curly hair, it made it soft and less frizzy. Love it!

Michelle R.

The best shampoo my hair absolutely loves it. Wish I could purchase the bigger 1L bottles or bags

Natasha N.

Davines products are such high quality and just wonderful to use!

Nella D.

My hair feels soft and smooth and the scent is devine.

shelby B.

Love it tons and tons and tons!!!! It smells delightful AND it performs!!!! I’m blond and dry, and it truly has transformed my hair!!❤️❤️❤️

Laura M.

My hair is so dry and feels awful frizzy and coarse, not what I expected from this product at all

Lora J.

Amazing scent. Excellent conditioner. Wish not as costly

Nicole V.

Best shampoo for soft hair and smells amazing

Sharon

Love the smell and how it cleans my hair !

Rhonda S.

I have been using this shampoo for approximately 7 months now and I love it. The smell is great my hair and scalp looks and feel good. I will not go back to my old shampoo.

Sylvie C.

Perfect for my damaged hair. Love it!

Dolores T.

My sister uses this product and she let me try it and now I’m using this product and it’s amazing

Lynne S.

Davines hair products keep my hair healthy and love all the curl products for my curly hair.

Julie B.

Laisse mes cheveux super doux et le shampoing sent super bon

Brenda C.

This product makes your hair feel soft, shiny and smooth. It has a beautiful fragrance. A little goes a long way.

Irene A.

The best products for my hair!

valerie w.

Well done

Adeline G.

First tried in Australia, best shampoo for any kind of water

Andrew M.

Great product

Linda R.

Hair is softer and shinier after just one use.

Jodie W.

Have been using for years. Have tried others but always go back to Davines Oi shampoo. Smells incredible and leaves my hair soft and shiny.

Halyna H.

Great product!

Maria Eduarda A.

Julia H.

Love this product! Used it for years then tried to switch but I ended up coming back to it. Smells amazing and my hair is so soft after a blow dry.

Amar B.

Smell is beautiful, my hair if very shiny and manageable

Nathan N.

Scent is not for me.

Maya A.

Jane M.

Love your products. Scent and voluminous.

Vera T.

Love the shampoo

Gail M.

Product leaves my hair manageable and shinny,

Natalie F.

Smells great. Doesn't leave my hair greasy

Fran W.

Excellent shampoo and hair conditioner, truly moisturizing, hair looks healthy and shiny.

Anita J.

An excellent product!

Valerie S.

Makes my hair shiny. And it smells great.

Amanda H.

I love all the davines hair products that I have tried!

Jagsir D.

Love from Canada

Christine L.

Great shampoo. i bought some for all my girls for Christmas

Jenna L.

Davies Oi is the Ferrari of the Davines line. Amazing hydration and good bye frizz.

Oleksii S.

You ask me to leave a review when you yourself are late with delivery, what kind of review do you think I can leave?

suzane p.

Cannot Live without Davines products!!! xoxoxo

Maria G.

made my hair too oily

Angela L.

Love this shampoo line!!! Absolutely changed the way I care for my hair !! Forever customer and I hope e stone has a chance to experience this liquid gold!

Alina S.

I like this product for the last 3 years. ))

Tammy M.

Many shampoos have too much perfume or additives that make me just scratch my head constantly. Davines is one that does not. I switch from two different shampoos in the Davines brand. My favorite was the Glorifying shampoo and conditioner. It was actually the very best one and a delicious smell. Sadly it was discontinued several years ago. I keep hoping it comes back, doubt it.

valerie w.

I have used this for years and is the best i have found for my hair

Olga G.

This is my second shampoo. Really love it, leaves my hair healthy. Will buy again

Erin C.

I have fine wavy hair - I love how the OI products (shampoo and hair butter) bring out the wave

Catherine C.

Magnifique produit!

Felicia S.

Love this shampoo! Ever since I started using Oi products, I’ve seen a difference in the overall health of my hair

Patsy G.

Never disappointed in products or service! Thank you!

Jane M.

Love it

Suzanne B.

Best shampoo for my curly hair

liz b.

This shampoo is very moisturizing but not overly . I have used many Davines products and have never been disappointed.

Katherine L.

If you want silky and shiny hair, this is the perfect line! Very strong masculine fragrance, but my hair feels so clean, silky, soft and it barely has any frizz. I simply blow dryed my naturally curly, very frizzy and highly processed hair and I am impressed by how smooth my hair is. Usually, I use the heatless curls method to have a minimum of shine, but now its already looking so good! I will totally purchase the full size products.

Laura D.

I'm very pleased with the product. Thanks

Michelle R.

Wonderful shampoo, it’s a must have for my hair

Melissa S.

I put like a pea size for extremely long and thick hair. I feel like when i finish blowing it - my hair is just super greasy! I don’t have time to wash every day. And I feel like I need to! I have such a massive bottle spent way too much money on it for the results I’m getting

Tina O.

I love OI so much , apart from the wonders it worked on my hair , it smells incredible ! So glad there is now a full range of OI products, I am working my way through trying all of them and have not been disappointed .

Michelle V.

After discovering OI more then 10 years ago I moved to Vancouver Island and was not able to find a salon near me. I had friends buying in Vancouver occasionally and shipping to me but the in between time my hair was frizzy and flat. I was so happy to have delivery to Canada come a reality and my hair is super silky every day. Try to the OI Oil too!! So good for curing "Menopause Hair"

Sophia

i love them

Katherine

I can't believe how different my hair is with this shampoo. I don't love the scent, but I actually don't care when it makes my hair feel like this!

Natalie Dawn S.

I started to use Devines ,my hair was so damaged from being sick with thyroid and over processed hair.now my hair is sofrt manageable and healthy, and growing. A little go's a long way, seems expensive but. It is very concentrated. Love it,i won't used anything else

Lauren S.

I found Davines when my hair was brittle and damaged from other natural products. I’ve been using it for 6 years and I will not be changing anytime soon. Oi is fantastic - my hair is so soft, healthy and easy to manage. And it smells great! So love it, and it aligns with my lifestyle and values - even better

Harley R.

I am in love with this shampoo, not only is it hydrating but it’s pretty light weight I only need a nickel size amount because my hair only goes to my shoulders and I can use it daily with out it drying out my scalp I know most people don’t wash daily but I use sunscreen and find I feel the need to wash my hair because of the transfer from my skin that my hair I use the whole set conditioner and oi all in one hair milk I have fine hair medium density and dry skin this is the best one I have tried in a long time and plan to stick with it !

OI Shampoo Gentle daily shampoo for radiant, shiny, velvety-soft hair

Davines Hair Quiz

Benefits

Ingredients

How to use

Packaging components

Complete your routine

Ingredient Highlight

Touch and Feel

Application Tips

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FAQ

Is OI Shampoo safe for color treated and bleached hair?

Does OI Shampoo work well for frizzy hair?

Will OI Shampoo work well on coarse and curly hair?

Does OI Shampoo contain sulfates?

Does OI Shampoo have a fragrance?

Read all the reviews