News

Hair mask connoisseurs and those new to these customizable treatments may both be wondering the same thing, how many times a week should you use a hair mask? And what are the best hair masks? For most people, using a hair mask once a week to every other week is usually the right frequency, but your lifestyle habits and hair type might change this. Let’s look at the benefits of hair masks, how often to use them and how to pinpoint a formula and routine that works for you.

If you’re doing all the right things and still struggling to grow your hair past a certain length, it's time to talk about length retention. We’re breaking down everything to know about the topic and how it relates to hair growth- including the best expert approved tips for length retention.

There’s a comfort and beauty that comes with changing your hair colour. It’s such a simple yet transformative way to let your personality shine through, especially when you place your vision in the hands of an expert. Together, you can create a look that boosts your confidence and shifts as the seasons and your interests change.

There’s nothing quite like the feeling of leaving the barber or salon with a fresh cut. But how often should you get a haircut? Most stylists recommend between six and twelve months; but that’s not a hard and fast rule. Your ideal trim schedule depends on a few key factors and we’re diving deep into them ahead.

If your curls are parched and falling flat, it’s time to lock in. We’re talking about the LOC method, a three-step product regimen for healthy hydrated curls. We’re breaking down everything to know about this curly hair care hack, with our ultimate guide to the LOC method.

You may be most familiar with protein’s role in what you eat and how it supports your muscles. But did you know your hair also needs a little protein of its own to stay healthy? Without it, you may find your hair looks lifeless or is prone to breakage, which is exactly where protein treatments come in. These can positively impact how your hair feels and are part of a balanced haircare routine.

Being a changemaker isn’t always easy. That’s why we want to support you, our loyal customers, as you continue on your sustainability journey, with a new B The Change campaign and a ‘gift with purpose’, created in collaboration with a fellow B Corp.

Growing out gray hair is a journey of self-acceptance, patience and care—I know because I started experiencing my first grays a few years back. It brings up big questions: Do you go all-in or take a gradual going-gray approach? And how do you embrace the process (without losing your mind)?

Purple shampoo? Never heard of her. Blue shampoo is the answer to all your brassy hair woes. What does blue shampoo do? Besides neutralizing brass, it’s a game changer for your strands. We’ve got everything to know ahead.

If your strands are falling flat, your showers could be to blame. What does hard water do to your hair? We’re breaking down the damaging effects ahead- plus telling you how to repair your strands and prevent future damage.

Why is my hair staticky? In addition to friction and humidity, things like dryness, hair damage and product build-up can leave your strands sticking straight up. We’re diving deep into the causes and effects of static hair ahead. Plus breaking down the best tips and products to save your hair from static and frizz this season.

Light but powerful. Classic yet contemporary. Our latest product especially for fine to medium hair has a transformative liquid to foam texture. Turn on the volume, light up the stage!