A creamy, luxurious daily shampoo designed to transform everyday haircare into a moment of pure indulgence- leaving hair irresistibly soft, and shiny. Infused with nourishing Roucou oil— a precious extract from the Amazonian Achiote plant, known for its high concentration of antioxidants, beta-carotene, and vitamin A , which help reduce damage from external aggressors and treatments, contributing to a silky hair effect.
Ideal for any hair type, especially frizzy, damaged, or even healthy hair in need of extra care, the soft, velvety lather gently cleanses while delivering intense hydration and boosting natural shine. The rich, detangling texture leaves strands silky, manageable, and visibly full-bodied, with a strong cosmetic effect that can be felt from the very first use.
Each wash leaves hair delicately scented with a warm, lasting fragrance—for an aromatic experience that lingers.
Hair feels pampered, radiant, and deeply loved—soft, shiny, and ready to shine.
77,1% Naturally origin ingredients
We consider an ingredient natural if it's 100% natural without any synthetic portion.
Vegan friendly
This product does not contain any ingredients of animal origin.
How to get radiant, shiny, velvety-soft hair with OI Shampoo?
After shampooing, pair with OI Conditioner or OI Butter for enhanced shine and immediate, nourishing care. For extra frizz-control and heat protection action try OI All in One Milk leave-on.
Indulge in a luxurious, sensorial experience—hair feels pampered, radiant, and irresistibly soft with luminous shine.
Roucou oil is extracted from the seeds of Achiote, a plant native to the Amazon.
Roucou oil offers remarkable benefits for hair: it has a high content of carotenoids, vitamin A and selenium, with protective and antioxidant properties which help reduce damage from external aggressors and treatments, contributing to a silky hair effect on all hair types, incuding damaged hair.
Texture: A creamy texture unveiling a luxurious silky lather
Fragrance: Aromatic with hints of thyme and pine, sweet and floral, warm with musk and amber.
Transform your haircare wash routine into a moment of indulgence for irresistibly soft, shiny hair — apply OI Shampoo to wet hair, massage into the scalp, then work through lengths. Rinse, repeat if needed. Follow with OI Conditioner for intense hydration and a silky finish.
Yes! OI Shampoo is formulated with an accurate calibration of mild surfactants making it safe for use on dyed or bleached hair. The nourishing ingredients will help to add shine and moisture to any type of hair bringing benefits to color treated and bleached hair.
Yes! OI Shampoo is a great option for those who struggle with frizzy hair. With hydrating and nourishing ingredients like Roucou oil, OI Shampoo helps to reduce frizz by nourishing and softening strands. Roucou oil is rich in beta-carotene and antioxidants, two ingredients that help to strengthen, nourish, and protect your hair. For optimal results, follow shampooing with our OI Anti-Frizz Oil.
OI Shampoo is a versatile shampoo that works well for all hair types, including coarse or curly. This shampoo is formulated to gently cleanse the hair, add shine, and soften. With antioxidant ingredients, it also helps to protect the hair. It is specifically formulated to tame frizz without weightiness so you can maintain your natural texture. If you’re seeking a shampoo specifically designed for curls, try our LOVE curl shampoo
OI Shampoo has antioxidant properties and is formulated with an accurate calibration of mild surfactants. The formulation is intentionally designed with ingredients that can nourish and protect any hair type.
OI Shampoo does contain fragrance. It has an aromatic sweet and floral scent that will make your hair feel clean for days following your shampooing.
We have neutralized our direct emissions since 2018
Nous avons neutralisé nos émissions directes depuis 2018
We are part of the B Corp community since 2016
Nous faisons partie de la communauté B Corp depuis 2016
