Let’s celebrate our diversity this festive season with a range of gifts designed to highlight what makes all of us as unique as environments we live in
We need only to look at the natural world to see that diversity is something to be treasured. From the radiant savanna to the magical rainforests to the deep marine world, there is beauty in every terrain - and each helps different types of life to thrive.
Likewise, each of us brings something unique to the world, rooted in our environments and the people that surround us. Every year, we celebrate this diversity and unity, and this year we’ve created a range of limited-edition Holiday Festive Kits, inspired by nature and featuring our best loved products. Whoever you want to show your gratitude to this year, we have a gift set for you.
Our holiday boxes are offered only in-salon.
Available to buy in salons or online, our hero gift set this season is the Deep Marine World kit - a homage to the best-selling and award-winning OI family, featuring five key products designed to suit every type of hair. infused with antioxidant-rich roucou oil, the products can help reduce damage from environmental stressors, and give hair extraordinary shine and softness.
WHAT'S INSIDE?
We’ve got two dedicated discovery kits available to buy in your nearest salon or through our website, designed for all hair types. Each is carefully curated to provide the perfect range of benefits and help more people celebrate the unique beauty of their hair.
Whether you’re shopping for family, choosing a gift for a friend, or simply buying yourself a festive treat, we’ve got a Holiday Festive Kit that will work for every hair type and need. These gifts are available only in salons. Swipe through to read more.
For wavy or curly hair
Embrace your wild side with thismoisture-boosting set, designed to add elasticity and definition to waves andcurls. Enjoy a double act of LOVE/ curl shampoo and LOVE/ curl conditioner, followed by More Inside This is a Curl Building Serum for bouncy,flexible curls that can withstand humidity and resist frizz.
For blondes
Combining products from the two families in our There Must Be An Angle line, this kit is designed to highlight the beautyof blonde hair. Heart of Glass Silkening Shampoo and Rich Conditioner cleanse and nourish the hair, while Beautiful Things Restoring Leave-in Mask protects against multipleenvironmental stressors.
For highly processed or brittle hair
Essential Haircare NOUNOU/ shampoo and NOUNOU/ conditioner work together to restorehair that’s been bleached, permed or relaxed. Naturaltech Nourishing Keratin Sealer completes the effect, sealing hair cuticles, increasing brightness and preventing split ends.
For coarse or frizzy hair
Frizz doesn’t stand a chance against thisdedicated trio of Davines products. The Essential Haircare LOVE/ smoothing shampoo and LOVE/ smoothing conditioner are formulated toadd elasticity and shine, while OI All in One Milk hydrates, detangles and protects the hair from heat.
For coloured hair
To keep coloured hair looking its very best, hydration is the word of the day. And this kit has it all. Essential Haircare MINU/ shampoo and MINU/ conditioner are both formulated especially for coloured hair, making it soft, shiny and silky. Add in OI All in One Milk for hydration and heat protection.
For all hair types
Formulated with Roucou oil, the OI products give extraordinary shine and softness to any kind of hair. As well as the softening and volume-boosting OI Shampoo and OI Conditioner, we’ve added OI Oil, which protects the hair without weighing it down.
For dry or dehydrated hair
It’s hard for hair to look its best when it’s feeling thirsty. That’s why this kit is packed full of hydrating products likethe Essential Haircare MOMO/ shampoo and MOMO/ conditioner. Finish up with More Inside This is a Primer for heat protection.
For theperfect shave
This is a must-have festive kit for anyone whoshaves, featuring the Pasta & Love range. It starts with the multipurpose Hair, Beard & Body Wash. Next, the hydrating After Shave & Moisturizing Cream helpsprevent redness, and finally the medium-hold Styling Paste is ideal for a controlled look with a naturalfinish.
As part of the global B Corp community, we are committed to sustainability and social responsibility, aiming to put people and the planet first in all that we do.
We know that the holiday season can be a time of excessive packaging and plastic waste. That’s why our Holiday Festive Kits come in decorative reusable boxes made of 100% Forest Stewardship Council-certified recycled paper and we offset the estimated emissions related to life cycle of packaging by supporting EthioTrees, a Plan Vivo-certified reforestation project.
The products themselves are manufactured using renewable electricity at the Davines Village, and as of 2024, 57.3% plastic is recycled or made from renewable sources.
Diversity and unity have been our guiding themes over the festive season for a number of years now. Here’s a look back over how the campaigns have changed and evolved over the years.
2024
We all walk along the same streets
Rooted in a physical sense of place, cities are influenced by history, technology, traditions and necessities. Into these streets, our festive campaign breathed messages of love, wisdom and hope to remind us to choose unity.
2023
Open the door to diversity
Represented by the image of a typical house, we looked at how doors, windows and walls can be used to divide people - or opened and torn down to allow us to share our uniqueness and be contaminated by the beauty of others.
2022
Culture will save the world we love
The original campaign celebrated the cultural diversity that makes the world of humans so rich and special, inspired by different geographies, native traditions, indigenous symbols and ancient and modern beliefs.
Read more!
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