This is a Curl Building Serum

This is a Curl Building Serum defines, reduces frizz, and adds bounce to a variety of curly hair types. It is particularly effective for wavy hair types 2a,2b, 2c, as well for curly hair types 3a, 3b, (classic curls, spiral curls), but it can also help add more definition and fight frizz for looser waves or more coily curls.

The amount of product needed for best results will depend on your hair type, thickness, length, and density, but typically a little product goes a long way. Many customers find that a nickel to a quarter size amount adds definition and bounce while fighting frizz and taming flyaways for their locks. We recommend using a nickel-size amount to start and slowly adding more product as needed. If your curls begin to feel weighed down rather than bouncy, you likely used too much product.

For best results, we recommend using the This is a Curl Building Serum on wet hair before styling. This routine helps define curls during the styling process for added bounce and frizz-fighting effects. Customers also find that using this serum for touch-ups helps freshen up their curls and revitalize styling for a well-maintained look that lasts all day.

While your natural hair type will not change, This is a Curl Building Serum can help add definition to your locks and make your hair appear more curly rather than wavy. Defined and separated curls are the key to making fresh, styled, frizz-free curly hair with volume, bounce, and shine.

Taking care of curly hair can be a challenge, but with the right products, it’s easy to define and enhance your curls. A hair serum offers multiple benefits in one product and can truly make a difference in your curl routine. What are the benefits? First and foremost, it keeps curls hydrated, which is essential to combat the unwanted frizz effect. Additionally, it preserves the hair's elasticity, making your curls appear soft and supple without the stiff feeling common with many styling products. Lastly, it acts as a humidity shield, providing greater control over your hair. Add this product to your hair routine to give your curls the shape you desire while maintaining a natural look