Your Daily Dose of Everything
Award-Winning Hair Every DaySoftness, shine, and control in one iconic do-it-all formula
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The OI Routine
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The OI Routine Beautifying routine for all hair types
Routine of our best-selling OI products designed for all hair types. OI Shampoo gently cleanses while delivering moisture, boosting shine, and detangling. OI Conditioner deeply hydrates and softens, adding a healthy, natural shine. Our do-it-all OI All In One Milk controls frizz, hydrates, protects, and softens to complete your smooth, naturally shiny look.
Infused with antioxidant-rich roucou oil, this complete OI routine protects hair from external stressors while leaving it silky, full-bodied, and beautiful.
Practice sustainability with the 500ml refill pouch. Each refill pouch reduces plastic use by 71% compared to two 250ml shampoo bottles. Plus, they're fully recyclable!
COD.
BDHCUS00186
$198.00
($198.00/Unit)
Size
Shine
Softness
Hydrating
OI Shampoo
ABOUT THE PRODUCT
The ideal shampoo for all hair types, OI Shampoo is infused with nourishing, carotenoid-rich Roucou oil. Our hair softening shampoo has a milky-smooth texture, leaving hair satin-soft, shiny and hydrated - with a long lasting perfume and immediate cosmetic effect.
OI Conditioner
ABOUT THE PRODUCT
With a rich but light consistency, the award-winning OI Conditioner is the ideal nourishing conditioner for all hair types. Our softening conditioner moisturizes and protects hair from frizziness, while delivering instant shine and softness to the touch. OI Conditioner is formulated with nourishing, carotenoid-rich Roucou Oil.
OI All In One Milk
ABOUT THE PRODUCT
Lightweight with a detangling and moisturizing effect, the OI All In One Milk is a hydrating hair milk with multi-functional properties. This leave-in spray softens the hair and helps manage frizz. Our hair milk can be sprayed onto towel-dried hair or vaporized onto the hands, then distributed throughout the hair for long lasting hydration and a shiny finish.
- Immediate enhanced shine and softness.
- Deep hydration and nourishment.
- Detangling action.
- Strong cosmetic effect from the first use.
- A delicate, sensory cleansing.
- Long-lasting aromatic scent with notes of thyme, pine, musk, and amber.
ABOUT THE PRODUCT
The ideal shampoo for all hair types, OI Shampoo is infused with nourishing, carotenoid-rich Roucou oil. Our hair softening shampoo has a milky-smooth texture, leaving hair satin-soft, shiny and hydrated - with a long lasting perfume and immediate cosmetic effect.
OI Conditioner
- Deep hydration and improved softness.
- Enhances shine and manageability.
- Helps detangle and reduce frizz.
- Leaves a lasting, elegant fragrance.
ABOUT THE PRODUCT
With a rich but light consistency, the award-winning OI Conditioner is the ideal nourishing conditioner for all hair types. Our softening conditioner moisturizes and protects hair from frizziness, while delivering instant shine and softness to the touch. OI Conditioner is formulated with nourishing, carotenoid-rich Roucou Oil.
OI All In One Milk
- Super bright and soft hair.
- Detangling and anti-frizz moisturizing effect.
- Heat protection up to 230°C (446°F).
- Enriched with natural Antioxidants.
- Persistent sensory fragrance.
ABOUT THE PRODUCT
Lightweight with a detangling and moisturizing effect, the OI All In One Milk is a hydrating hair milk with multi-functional properties. This leave-in spray softens the hair and helps manage frizz. Our hair milk can be sprayed onto towel-dried hair or vaporized onto the hands, then distributed throughout the hair for long lasting hydration and a shiny finish.
OI CONDITIONER 250ML: AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, DIMETHICONE, CETRIMONIUM CHLORIDE, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, BEHENTRIMONIUM METHOSULFATE, ETHYLHEXYL METHOXYCINNAMATE, PANTHENOL, PHENYLPROPYLDIMETHYLSILOXYSILICATE, BENZYL ALCOHOL, PARFUM / FRAGRANCE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ISOPROPYL ALCOHOL, DIMETHICONOL, DISODIUM EDTA, CITRIC ACID, SODIUM BENZOATE, TOCOPHEROL, BIXA ORELLANA SEED OIL, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT. OI ALL IN ONE MILK 135ML: AQUA / WATER / EAU, CETEARYL ALCOHOL, PANTHENOL, BEHENTRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, BENZYL ALCOHOL, CETYL ALCOHOL, TOCOPHEROL, AMODIMETHICONE, CETRIMONIUM CHLORIDE, AMODIMETHICONE/SILSESQUIOXANE COPOLYMER, SODIUM BENZOATE, TRIDECETH-5, CITRIC ACID, GLYCERIN, TRIDECETH-12, CYCLOPENTASILOXANE, PHENOXYETHANOL, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BIXA ORELLANA SEED EXTRACT, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, LAVANDULA OIL/EXTRACT, GERANIOL, METHYL SALICYLATE, ALPHA-ISOMETHYL IONONE, CAMPHOR, PELARGONIUM GRAVEOLENS FLOWER OIL, LINALOOL, LINALYL ACETATE, LIMONENE, CITRUS LIMON PEEL OIL / CITRUS LIMON (LEMON) PEEL OIL, PINENE. OI SHAMPOO REFILL 500ML: CYCLOPENTASILOXANE, DISILOXANE, DIMETHICONOL, CYCLOHEXASILOXANE, ETHYLHEXYL METHOXYCINNAMATE, PARFUM / FRAGRANCE, TOCOPHEROL, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BIXA ORELLANA SEED EXTRACT, MAURITIA FLEXUOSA FRUIT OIL, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT, GERANIOL, ALPHA-ISOMETHYL IONONE, CAMPHOR, PELARGONIUM GRAVEOLENS FLOWER OIL, LINALOOL, LINALYL ACETATE, LIMONENE
The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
OI Shampoo
How to get radiant, shiny, velvety-soft hair with OI Shampoo?
OI All In One Milk
How to use this hair milk?
How to get radiant, shiny, velvety-soft hair with OI Shampoo?
- Apply this moisturizing shampoo to wet hair and gently massage focusing on scalp.
- Continue by distributing the product over the lengths, down to the ends.
- Rinse out thoroughly.
- Repeat if needed.
After shampooing, pair with OI Conditioner or OI Butter for enhanced shine and immediate, nourishing care. For extra frizz-control and heat protection action try OI All in One Milk leave-on. Indulge in a luxurious, sensorial experience—hair feels pampered, radiant, and irresistibly soft with luminous shine.
OI Conditioner
How to use OI Conditioner?
- Before applying it, wash your hair well with a mild shampoo, such as OI Shampoo.
- Remove excess water and use the conditioner on damp hair.
- Apply a small amount of product starting from the top and massage the lengths well, down to the ends.
- Gently comb through hair and leave on for 2 to 3 minutes.
- Rinse thoroughly, dry and style your hair as desired.
OI All In One Milk
How to use this hair milk?
- Apply 10-15 sprays to washed, towel-dried hair.
- Do not rinse, and proceed with styling.
Complete your routine
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Seasonal Strengthening Set Seasonal stimulating treatment for fragile hair
$124.00
($124.00/Unit)
Blonde Essential
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Heart of Glass Set
Nourishing haircare set to illuminate and brighten blonde care
$157.00
($157.00/Unit)
Limited Edition $99 Value!
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Elegant Tropic Forest Gift Set for All Hair Types The perfect extraordinary beauty set for amazing shine and beauty to the hair.
$74.00
($74.00/Unit)
Limited Edition
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OI Mini Gift Set Essential set for amazing shine to the hair with a hand cream gift
$68.00
($68.00/Unit)
Ingredient Highlight
Roucou oil is extracted from the seeds of Achiote, a plant native to the Amazon. Roucou oil offers remarkable benefits for hair: it has a high content of carotenoids, vitamin A and selenium, with protective and antioxidant properties which help reduce damage from external aggressors and treatments, contributing to a silky hair effect on all hair types, including damaged hair.
Touch and Feel
Texture: A creamy texture unveiling a luxurious silky lather
Fragrance: Aromatic with hints of thyme and pine, sweet and floral, warm with musk and amber
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We have neutralized our direct emissions since 2018
Nous avons neutralisé nos émissions directes depuis 2018
We are part of the B Corp community since 2016
Nous faisons partie de la communauté B Corp depuis 2016
Made In Italy