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Explore all our blonde care heroes and meet the newest product from Heart of Glass
Shiny, full of life, bold. Blonde hair is a symbol of positive energy, but it also requires a lot of care to preserve its glam. That's why we created Heart of Glass, the Davines line specifically formulated to provide extra-love to all blonde hair. And now we're excited to debut a new hero for blondes: Heart of Glass Instant Bonding Glow, a reinforcing serum treatment for immediate shine.
Repairing and strengthening the hair fiber is crucial for all blondes. Enriched with Biacidic bond complex and Illuminating amino concentrate, the new Heart of Glass Instant Bonding Glow is a quick treatment with a serum texture, that instantly reinforces the hair plus promotes extra-shine, while prolonging the blonde intensity.
The new Heart of Glass Instant Bonding Glow is immeditately effective and is highly moisturizing without weighing hair down. The alcohol-free formula makes this product the perfect partner for bleached and toned blondes, but its effectiveness has been tested on all types of blonde hair, both treated and natural. The results are exceptional.
6.4 times shinier hair
Instrumental test on bleached locks. Increased luminosity, Heart of glass Silkening shampoo + Heart of glass Instant bonding glow versusHeart of glass Silkening shampoo alone.
+37% stronger hair against breakage
Instrumental test on locks treated with Heart of glass Instant bonding glow versus untreated locks.
Luminous color up to 6 weeks
Instrumental test on locks bleached and toned with View 10.0, duration of colour luminosity, 3 washes per week with Heart of glass Silkening shampoo + Heart of glass Instant bonding glow versus Heart of glass Silkening shampoo alone.
It preserves the intensity of the color up to 83%
Toning with View 10.1, 8.27, 7.34. Instrumental test after 10 washes on locks treated with Heart of glass Instant bonding glow with every wash versus bleached locks.
One of the coolest things about the new Heart of Glass Instant Bonding Glow is that its serum-like formula makes it very easy to apply, and is effective immediately with no processing time.
A good blonde care routine starts from the basis: shampoo and conditioner. Both Heart of Glass Silkening Shampoo and Rich Conditioner have a very unique blue color derived from the natural extract of Jagua. This extract also guarantees a brightening action and a delicate chromatic balancing of the hair shades, and is perfect for all types of blondes. Remember that blonde, lightened or bleached hair can be particularly fragile, so when blow-drying, don't forget to spray a leave-in heat protector like Heart of Glass Sheer Glaze.
Hair subjected to coloring processes need to restore the nourishment of the fiber. Remember to apply the Heart of Glass Intense Treatment at least once per week. But if your hair is particularly damaged or was heavily bleached, you can also opt for something stronger once per month, such as the Nourishing Hair Building Pack. Another possibility is The Renaissance Circle mask that not only restores damaged blonde strands, but it also comes in a soft and resealable package (perfect for use at the gym or anytime you travel).
Since we first launched Heart of Glass — the Davines haircare system specifically formulated for blonde hair — many have contacted us for advice. Below are some of your most frequently asked questions.
WHY SHOULD I USE PRODUCTS FOR BLONDE HAIR?
Naturally blonde hair is usually more exposed to environmental factors such as UV rays. Also, bleached or lightened hair is often subjected to chemical treatments that can weaken the hair fibre, especially if these treatments come along with mechanical or thermal stress. Heart of Glass was specifically conceived as a system to protect the shine and strength of blonde hair.
HOW CAN I PREVENT MY COOL BLONDE FROM TURNING WARM? OR THE OPPOSITE?
Heart of Glass shampoo and conditioner include a specific natural blue extract obtained from the Jagua fruit, which acts as a natural pigment that can balance unwanted reflects and brighten warm and cool blonde hair.
CAN I USE THE BLUE SHAMPOO AND CONDITIONER AT EVERY WASH?
Of course, both products can be used at every wash, without the risk of color deposit.
SHOULD I ALWAYS USE THE CONDITIONER ON MY BLONDE HAIR?
In general, we recommend using the conditioner every time you wash your hair. However, if your hair is not particularly dry or damaged, or if it is fine and tends to get heavy, you can use the new Heart of Glass Instant Bonding Glow as a substitute for conditioner. Its serum texture has a protective power and does not weigh down the hair.
HOW CAN I EXTEND THE SHINE OF MY BLONDE BETWEEN SALON VISITS?
By using specific blonde hair care products like those from Heart of Glass, you can keep your hair healthier and shinier. In particular, by using Instant Bonding Glow you can make your blonde more luminous for up to 6 weeks.
Instrumental test on locks bleached and toned with View 10.0, duration of colour luminosity, 3 washes per week with Heart of glass Silkening shampoo + Heart of glass Instant bonding glow versus Heart of glass Silkening shampoo alone.
IS HEART OF GLASS PACKAGING RECYCLED OR RECYCLABLE?
The bottles and jars of Heart of Glass are made of 99% post-consumer recycled plastic. And the materials used for the packaging of this line are fully recyclable: the black color of the packaging is obtained with a special recyclable dye that allows the sorting and recycling process to be carried out.
Whenever you have any doubts about the care of your blonde, you can ask your trusted Davines hairdresser for advice. Or, if you are not blonde and are thinking of becoming one, call for an appointment and ask for a color consultation dedicated to you.
Davines offers color services suitable for all needs, demi-permanent or permanent colors, lightening, balayage and much more. But only the hairdresser, by observing your hair and your complexion, can guide you in the best way in choosing the perfect blonde for you.
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