Why does being a B Corp set us apart?
Learn more about our environmental and social sustainability standards.
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We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet’s soil.
our Manifesto
Beauty grows unseen, from the tiniest of elements to the biggest. It grows in Nature and in our nature, too. /Grow Beautiful is our call and an invitation to balance environmental regeneration with our own personal growth, to help regenerate the Earth with the choices we make and be regenerated and flourish in return.
of Regenerative Organic Agriculture
Founded in 2021, the first European Regenerative Organic Center (EROC) – a partnership between Davines Group and Rodale Institute – is a research and training hub on 17 hectares that carries out cutting-edge work to quantify the benefits of regenerative organic agriculture while enriching the beauty industry’s supply chain of activist® ingredients.
In 2024 we reached a new milestone, obtaining the Regenerative Organic Certification® for our EROC grown Calendula and for the European Regenerative Organic Center.
This revolutionary certification for food, textiles, and personal care ingredients guarantees that farms and products meet the highest standards in the world for soil health, animal welfare and farmworker fairness.
with Purpose
In 2022, we launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action.
Today /Grow Beautiful is our call to action to Grow the future together with Regenerative Organic Agriculture.
Stay tuned to discover how to keep on making a difference in your everyday beauty choices.
We will contribute €50.000 to the Rodale Institute to support their work with regenerative organic agriculture, as we have done yearly since 2022.
Hair and body wash with Activist® ingredients grown according to the ROA principles.
Lifestyle tote bag, made of regenerative organic certified cotton.
Hair and body soap bar, with Achillea Millefolium Extract grown according to the ROA principles.
Stay tuned!
Dive deeper into our sustainability efforts
Learn more about our environmental and social sustainability standards.
Improved sustainability is only achievable through transparency.
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