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How To Make Your Hair Stronger And More Shiny

Are you struggling with weak or damaged hair that has lost its shine? The exclusive in-salon Herbal Hair Infusion from our Naturaltech Tailoring treatment range has a unique combination of natural ingredients that deliver instant results.

It’s easy to spot someone whose hair is strong and healthy. It has a natural bounce and shine, glowing with inner strength. But keeping your hair in this condition isn’t always easy. Without the right care, it can quickly become dry, damaged and weak, losing that shine. Here’s how to restore the natural strength and shine to your hair.

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The Structure of Strong, Healthy Hair

Hair is made of two main parts. The first is the follicle, which sits below the surface of the skin. It is connected to tiny blood vessels, which provide the nourishment it needs to keep the hair healthy and growing well. Also in the skin are oil glands that provide the natural oils hair needs.


The second part is the hair shaft, which is what we can see above the skin. The shaft, in turn, is made up of three layers: the inner medulla, the middle cortex, which is made of keratin protein, and the outer cuticle. The structure of the cuticle is a little bit like a tiled roof, with overlapping ‘scales’ that can either be closed and smooth or open and textured.

What Causes Hair to Weaken?

There are many factors that can cause hair to weaken. Heat is a common challenge: blow drying, straightening and even overly hot water can all have an impact, as can time spent in the sun. Harsh products are a problem too, stripping out the natural oils that protect the hair. This includes chemical treatments such as bleaching, which can be very damaging. Even if you use a high quality shampoo, washing your hair too frequently can also leave hair dry and damaged.

Beyond what we actively do to our hair, our general lifestyle can have an effect too. A good diet is vital, providing the right nutrients to the hair follicle. There are an assortment of vitamins and minerals that contribute to healthy, strong hair — but at the end of the day, some people have hair that is is just naturally weaker than others, simply because it is fine.

Why is My Hair Not Shiny?

Many of the factors that cause hair to become weak, in fact, a loss of shine can be the first indicator that hair isn’t as healthy as it should be. That said, some hair is naturally more shiny. Simply speaking, the straighter hair is, the easier it is for the body’s natural oils to travel down the hair shaft and keep it moisturized and shiny. Those with curly hair will understand this, as curly hair often suffers with dryness. In addition, our hair naturally gets drier as we age. One of the key reasons that hair looks dull is that the scales that make up the cuticle aren’t sitting flat against the shaft. This causes the hair shaft to be rougher. By smoothing the scales, you increase the degree of shine.


Herbal Hair Infusion Treatment To Strengthen And Add Shine

Our Herbal Hair Infusion Naturaltech Tailoring treatment provides personalized options that deliver instant results, with no processing time. With four cutting-edge serum bases and six botanical extract boosters, there are 24 ways to tackle your unique hair health challenge.


If you’re struggling with weak or damaged hair, your salon expert is likely to create a blend that uses a combination of our Strength base plus our Illuminating booster.


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Strength Base For Fragile, Stressed Hair

Some strengthening treatments use proteins to boost the hair’s natural keratin structure. However, if your hair has low porosity, this type of treatment is likely to sit on the surface of the hair, not reaching the cortex layer.


At Davines, our researchers have used glucoside chemistry to harness a new molecule derived from natural sugar, which penetrates deep into the hair’s keratin structure, creating new bonds. This fortifies and reinforces the hair shaft, not only strengthening but also protecting against further breakage.


The results:

  • 28% less breakage from brushing*
  • 26% increase in hair fibre strength**
  • Reinforcement lasts up to 5 washes***

*Independent laboratory, instrumental test on hair locks on strength base + fortifying booster.

**Internal laboratory, instrumental test on hair locks on strength base + fortifying booster.

***Internal laboratory, instrumental test on hair locks on strength base + fortifying booster after 5 washes.

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Illuminating Booster For Naturally Shiny Hair

Many shine treatments use synthetic silicone to get the desired result. 


The Davines research team set out to find natural alternatives to silicones and discovered that low pH tartaric acid extracted from the skins of red grapes — which are a by-product of the wine making process — promotes natural shine by closing the hair cuticles. The Illuminating booster also has high reflective properties, which further boosts shine.

The results:

  • 34.6% shinier, immediately*
  • 4.3 times more lasting shine**
  • 68.8% softer***

*Independent laboratory, instrumental test on hair locks on strength base + fortifying booster.

**Internal laboratory, instrumental test on hair locks on strength base + fortifying booster.

***Internal laboratory, instrumental test on hair locks on strength base + fortifying booster after 5 washes.

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Two Ways To Experience The Herbal Hair Infusion Strength And Shine Treatment

We know that just as your hair is unique to you, so is your schedule and the way you prefer to experience a hair care treatment. That’s why we offer not one but two versions of the Naturaltech Tailoring experience.

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For Instant Results, Fast: Herbal Hair Infusion Fast Treatment

If you need results fast, choose the Herbal Hair Infusion Fast Treatment, which delivers immediately, with no processing time. The diagnostic process is simple thanks to our Naturaltech Tailoring Consultation Digital Tool, and your in-salon expert will mix a custom blend of products to create your personalised treatment on the spot.

For A More Indulgent Experience: Herbal Hair & Scalp Ritualistic Treatment

Place yourself in the care of your in-salon expert, who is on hand to diagnose your hair care needs while offering you a moment of calm. After a thorough consultation process, they’ll prepare your custom Herbal Hair & Scalp Ritualistic treatment. Your treatment will then start with a relaxing hand massage, before your bespoke recipe is applied to the hair with a soothing brush.

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