wgb final 2025

When Nature Blooms
We Can Flourish

We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet’s soil.

Hair, Body, & Face butter Meet the Blooms Research Center

/GROW BEAUTIFUL

our Manifesto

Beauty grows unseen, from the tiniest of elements to the biggest. It grows in Nature and in our nature, too. Grow Beautiful is our call and an invitation to balance environmental regeneration with our own personal growth, to help regenerate the Earth with the choices we make and be regenerated and flourish in return.

CHOOSE /

with purpose

Your everyday beauty choices make a difference. Our limited-edition moisturizing butter for hair, face, and body is 93.25% natural and 85.5% biodegradable. It contains Calendula, our first Regenerative Organic Certified® activist® ingredient, grown at the European Regenerative Organic Center in Parma, Italy, to help combat climate change while supporting your daily beauty needs.

Find it in your Davines Salon:

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We will contribute €50.000 to the Rodale Institute to support their work with regenerative organic agriculture, as we have done yearly since 2022.

Regenerative Organic Certified® Calendula

Hydrating on hair and softening on skin

Made in Italy

Vegan friendly

Who Are The Blooms?

These mysterious characters drop petals everywhere, seeding beauty everyday. They live outside of time, but inside us all, in our personal lives and in Nature as well. They stand for our commitment to help Nature with Regenerative Organic Agriculture and the desire to be regenerated in return.

Meet The Blooms

The principles

of Regenerative Organic Agriculture

Minimum soil disturbance

Biodiversity safeguard

Rotation and cover crops

No chemicals

Welcome to EROC

the European Regenerative Organic Center

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Founded in 2021, the first European Regenerative Organic Center (EROC) – a partnership between Davines Group and Rodale Institute – is a research and training hub on 17 hectares that carries out cutting-edge work to quantify the benefits of regenerative organic agriculture while enriching the beauty industry’s supply chain of activist® ingredients.

In 2024 we reached a new milestone, obtaining the Regenerative Organic Certification® for our EROC grown Calendula and for the European Regenerative Organic Center.

This revolutionary certification for food, textiles, and personal care ingredients guarantees that farms and products meet the highest standards in the world for soil health, animal welfare and farmworker fairness.