Why does humidity make hair frizzy? The external layer of the hair is known as the cuticle, which is exposed to mechanical and chemical stress (ex. the use of heat tools or treatments), as well as the changes in the weather. 

The cuticle is composed of a series of overlapping scales that can open due to these external stressors, as a result of dehydration, or even a genetic predisposition. This means the hair reflects less light and appears dull, frizzy and unruly. 

When the cuticle is raised, the hair is more likely to absorb additional humidity, making the hair fiber less toned and elastic, and therefore more prone to breakage.

The hair’s appearance is very closely related to genetics. While the right hair routine won't drastically change the hair’s structure, it can improve and help control it, making it look healthy and well cared-for.

The new LOVE Smoothing Instant Mask is a super-quick formula that helps tame frizzy hair for a perfectly controlled result.

It’s both effective and exceptionally fast-acting: apply it to washed and towel-dried hair, let it sit for just 30 seconds, comb and rinse thoroughly, then style as usual. 

This mask can be used instead of conditioner when you need instant anti-frizz action that also guarantees extreme softness.

• Acts in 30 seconds
• Anti-frizz effect
• 87% biodegradable ingredients, in accordance with the OECD method
• 87% natural derived ingredients

If you deal with frizz and your usual styling routine involves heated tools, we recommend that you hydrate and protect your hair with LOVE Smoothing Perfector. 

It’s a leave-in product that tames frizzy and unruly hair — its light texture protects from heat and makes straightening easier, without leaving residue behind. 

• Anti-frizz effect
• Protects from heat up to 446°F
• Makes straightening easier
• 93% biodegradable ingredients, in accordance with the OECD method
• 93% natural derived ingredients

Along with using these products that have been formulated to make straightening easier, the secret to perfectly straight hair is keeping hair hydrated, compact, and protected from external aggressors. 

LOVE Smoothing products have been created specifically for frizzy and unruly hair, and contain Sicilian Minuta Olive extract from a Slow Food Presidia. 

Our Minuta Olive-derived active ingredient now performs even better, thanks to the exclusive enzymatic extraction process which, by using water instead of traditional solvents, enhances the product’s elasticizing and nourishing properties, helping it increase hair’s resistance to breaking.