NEW!
As light as water, ultra-fast and with ingredients of natural origin that give hair unprecedented softness and shine: meet OI Liquid Luster!
If your hair has appeared dull, drab and limp lately, we have the perfect solution for you: OI Liquid Luster, a treatment with a liquid water-like texture that is able to moisturize hair and leave it shiny and soft, providing a WOW effect in just a few seconds.
OI Liquid Luster improves the quality of the hair, leaving it incredibly healthy and soft, and making it easier to comb, blow-dry and style. It is soft to the touch with extraordinary shine, for a reflective, glass-like effect!
Every time we launch a new product we look for the most sustainable solutions, for both formula and packaging. For example, all OI products are made and packaged in Italy at the Davines Village, using energy from renewable sources. Plus, OI bottles and jars are made of post-consumer recycled plastic. Why is this important? Because post-consumer plastic comes from the correct disposal and recycling of each one of us and helps us not to use new raw materials from our planet.
Another way that out packaging minimises its impact is that the carbon dioxide emissions generated by its production are compensated through the reforestation of areas at risk of desertification. If you want to find out more, read our article dedicated to the EthioTrees project, which involves the reforestation of natural reserves in the northern areas of Ethiopia.
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