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Let's grow the future now

with regenerative organic agriculture

It all starts with the soil

Our approach to social enviroment sustainability begings at the very beginnings: our relationship with the soil.

Regenerative organic agriculture

A holistic method of farming that has the potential to mitigate climate change by sequestering carbon in the soil while safeguarding biodiversity and more. It balances farmworker fairness and prioritizes soil health to heal the Earth.


The variety of living organisms, big and small, that coexist on our planet. When we protect the Earth’s biodiversity, we strengthen our ecosystems and make them more resilient.

Something new is growing.

July 5, 2022

our path to regenerative organic agriculture
every decision we’ve made has led us to this


Created Sustainable Beauty as our tagline and brand manifesto

Pursuing a balance of beauty and sustainability that can improve our lives and the world around us.


Began partnership with Slow Food

Working to protect biodiversity by supporting small-scale farms.


B Corp Certification

Joining the growing movement of Certified B Corporations using business as a force for good


Began partnership with Rodale Institute

Healing our planet’s soil with the pioneer of the regenerative organic agriculture movement.


Davines Group-Rodale Institute European Regenerative Organic Center

Founded in 1947, Rodale Institute has been trailblazing the regenerative organic movement, even coining the term. Together, we created a new research center at Davines Group Village in Parma, Italy.

This 10-hectare site is dedicated to sustainability research focused on carbon sequestration and biodiversity, farmer training and rebuilding our supply chain with activist ingredients™.

Sustainability blog & reports

Dive deeper into our sustainability efforts

Why does being a B Corp set us apart?

We take pride in our higher environmental and social sustainability standards.

View article

Our 12 green resolutions for 2022

Discover our intentions to live in a more sustainable and supportive way.

View article

Sustainability Report 2020 / 2021

Improved sustainability
is only achievable through transparency.

View report

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